Ocado: Meera Sodha

Meera Sodha is well known for her amazing vegan (and non vegan!) recipes. A collaboration with Ocado seemed like the perfect fit. A series of stills and videos showcasing six delicious dishes was created to be used across multiple channels including Facebook, Instagram, Pinterest and YouTube. The videos included tips and hacks and even a carrot peeling ASMR edit. Yum.

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Impactful and sustainable: when Sappi promoted the joy of print